- Published market change Source fact
- A goods-vehicle operator variation appears in an official weekly publication.
- Account verification Source fact
- The legal entity, operating location, business activity and agreed customer profile are matched.
- Business contact route Source fact
- The workflow selects the agreed company email or messaging route and applies the campaign frequency rules.
- Tailored opening Our research view
- The first message refers to verified business context and explains the relevant offer.
- Nurture path Our research view
- The agent sends the agreed follow-up, answers or classifies routine replies and closes conversations when asked.
- Sales hand-off Human decision
- A positive or complex reply reaches the named sales owner with the source, message history and next action.
Find the right B2B prospects from public market data, then keep the conversation moving
An agent monitors the approved public sources and databases for changes relevant to your market. It verifies the organisation and customer fit, then turns the result into a clear sales signal. When the account and business contact route pass the agreed rules, it can send a tailored message, follow up, classify replies and hand genuine interest to your sales team.
Test one signal-to-conversation route See how a signal becomes a conversation
Free 20-minute fit call. We will clarify the right next step early.
For UK B2B sales teams with a defined offer, a precise business customer profile and a sales owner ready to take over qualified conversations.
From public signal to sales conversation
See how an agent moves from open-market data to a relevant B2B message and a clear sales hand-off.
What makes a signal useful for lead generation
The source identifies what changed. Verification and ICP rules establish who is relevant. The approved engagement path turns that work into a real conversation rather than another static list.
Goods-vehicle applications and decisions are published by traffic area
Source: Traffic Commissioner Applications and Decisions- Published fact or market example
- The Traffic Commissioners publish weekly applications and decisions for each traffic area, including London and the South East, Scotland and Wales. GOV.UK also provides a separate operator search by name, address or licence number.
- How to use this signal
- The campaign must distinguish an application from a granted change and keep the opening message tied to what the source actually says.
- What Durward prepares
- We preserve the publication link and date, match the operator record, apply the agreed fleet profile, then trigger the approved B2B engagement route.
Test one signal-to-conversation route
Bring one offer and one target-customer definition. We test the source, account matching and a bounded nurture path before proposing a recurring campaign.
- You bring
- Your offer, territory, target customer, existing-customer exclusions, sales owner and preferred contact channels.
- What we use
- One approved public source, verified company context and an agreed business contact route.
- What your team receives
- A small source-linked prospect queue, a tailored opening message, follow-up logic and explicit sales hand-off points.
- What stays with your team
- The agent works inside the agreed audience, channel, frequency and hand-off rules. Your team owns pricing, negotiation and the final sale.
The practical decision after this first step
Together we assess signal relevance, account-fit quality, reply quality, hand-off speed and whether a live recurring campaign is justified.
Is this likely to fit?
A clear B2B offer, a narrow business customer definition and a sales owner who can take over qualified conversations make this useful.
A good fit
- You sell one defined product to a precise B2B customer profile.
- A verified market event is genuinely relevant to that product.
- Your sales team can take over qualified replies within an agreed response window.
- You can approve business contact sources, message rules and account exclusions.
Choose another route when
- Your sales process is not built around a defined B2B customer profile and offer.
- The proposed signal has no defensible connection to your offer.
- You expect the agent to negotiate, set prices or close complex sales without your team.
The product route we can scope now
Each route names the B2B audience, public source, engagement output and sales hand-off boundary.
B2B Lead Generation & Nurture
UK B2B sales teams selling a defined product to a narrow business customer profile. Consumer campaigns are excluded.
Information used
Approved public registers, official publications, open company information and client-approved business contact sources.
What your team receives
A verified signal queue, tailored email or messaging sequence, classified replies and a complete hand-off when a prospect shows interest or needs a salesperson.
Decision boundary: The campaign runs inside the agreed business audience, contact route, frequency and hand-off rules. The client owns pricing, negotiation and the sale.
Explore this routeOther source-led routes
The same method can be assessed for care-provider suppliers and employer-side advisers when a specific public change has a defensible link to their offer.
Route labels: ready to scope means we can define the engagement now; other use case means we assess it case by case on the fit call; exploratory pilot means a small first project.
Ready to scope
Fleet Growth Signals
Telematics, fleet software, leasing, maintenance and transport-compliance suppliers selling to goods-vehicle operators.
What the team receives
A prioritised account signal containing the observed licensing event, verified entity, ICP fit, tailored B2B opening and approved follow-up route.
Decision boundary: The message must describe the published change accurately; pricing, negotiation and any technical or compliance judgement remain with the client.
Explore this routeOther use case
New Care Provider Sales Campaign
One supplier lane at a time: care software, eMAR, pharmacy, insurance, training, recruitment or registration advisers.
What the team receives
New or materially changed providers filtered to one service type, region and buyer-specific ICP, with an approved supplier-introduction and nurture path.
Decision boundary: The opening must stay tied to the provider's published business context and cannot claim a budget, supplier review or operational problem.
Explore this routeExploratory pilot
New Sponsor Employer Sales Pilot
Employer-side immigration, sponsor-compliance and workforce advisers with a narrow, approved group of employers.
What the team receives
A carefully framed B2B prospect queue, opening message and follow-up route based on the register change and client-approved business context.
Decision boundary: Complex questions go to the named adviser, who owns the commercial conversation.
Explore this routeHow a signal-to-conversation test works
The first test proves the source, account match, business contact route, nurture logic and sales hand-off on a small bounded account group.
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Define the campaign
Agree one client product, ICP, event, territory, exclusion set and accountable sales owner.
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Test the signal retrospectively
Review real historical records to see whether the event produces enough relevant, researchable accounts.
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Run a bounded campaign
Work a small verified account group through the approved nurture path and measure replies, qualified interest, hand-offs and sales feedback.
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Continue only when useful
Add recurring monitoring, additional sources or CRM automation only after the client can inspect signal and conversation quality.
Sources, safeguards and buyer questions
How we keep the work controlled Monitor the agreed source and detect the selected change
What the workflow prepares
- Monitor the agreed source and detect the selected change
- Clean, match, research, summarise and apply deterministic exclusions
- Send or prepare messages inside the approved B2B campaign rules
- Run follow-ups, classify replies and route qualified or complex conversations
What remains with your team
- Approve the audience, contact routes, claims, frequency and hand-off rules
- Own pricing, negotiation, relationship context and the purchase decision
- Take over positive, sensitive, disputed or complex replies
Specific safeguards
- Every account retains its original source URL and capture date.
- Existing customers, active opportunities, competitors and suppressed records are excluded before outreach.
- The client approves the B2B audience, contact source, channel, message, frequency and hand-off route before launch.
- Low-confidence entity matches stop for human review.
Sources and market rationale Goods-vehicle licensing creates a recurring official event stream.
Goods-vehicle licensing creates a recurring official event stream.
Traffic Commissioner Applications and Decisions- What it supports
- The source and recurring publication mechanism exist across Great Britain.
- What it does not prove
- Use applications to prioritise research, confirm status and prepare accurate context before a message is approved.
Fleet suppliers already buy operator-data alerts and prospecting intelligence.
Harrier Signals fleet alerts- What it supports
- The commercial category exists and source-linked fleet changes can be useful to suppliers.
- What it does not prove
- Use raw alerts as a starting point, then add managed qualification, commercial context and a clear hand-off.
CQC publishes provider and location data suitable for change detection.
CQC — Using CQC data- What it supports
- A factual care-provider source and update mechanism exist for England.
- What it does not prove
- Use CQC changes in England as a defined monitoring source, then validate business context and offer relevance before outreach.
The Home Office publishes a current sponsor register.
Register of licensed sponsors- What it supports
- A factual UK-wide employer list can be monitored for additions and changes.
- What it does not prove
- Use sponsor-status change within a wider company profile, then validate current recruitment context before preparing an approach.
Questions buyers usually ask Yes: we can configure an agent to monitor approved public B2B sources, verify the company and ICP fit, use the agreed business email or messaging route, run the approved follow-up sequence, classify replies and hand qualified interest to sales.
Can you find and nurture B2B leads automatically?
Yes: we can configure an agent to monitor approved public B2B sources, verify the company and ICP fit, use the agreed business email or messaging route, run the approved follow-up sequence, classify replies and hand qualified interest to sales. Consumer campaigns are outside this offer.
Open in the full FAQWe sell software or services to fleet operators. Can you help with lead generation?
Yes, if an operator-licence change is relevant to a precise ICP: the agent verifies the company, selects the approved business contact route, prepares or sends the tailored opening, follows the agreed nurture sequence and hands a positive or complex reply to your salesperson.
Open in the full FAQHow does a public market signal become a B2B lead?
The agent detects the defined event, verifies the organisation and ICP fit, selects the approved business contact route and starts a tailored conversation. It then follows the agreed sequence, classifies the reply and hands genuine interest or a complex question to the named salesperson.
Open in the full FAQWhat decisions does the AI make on its own?
In approved B2B sales and first-party recovery campaigns, rules and AI can check, match, summarise, send the agreed messages, run routine follow-ups, classify replies and route work. Research and evidence workflows start read-only or draft-only; audience and channel policy, pricing, negotiation, technical, safety, clinical, legal, regulatory and professional decisions stay with a named person.
Open in the full FAQWhat do the new sales, recovery and evidence products cost?
Each engagement is scoped individually, so there is no price list for these products yet. The fit call is free, and if work can be scoped you get a written price before anything starts.
Open in the full FAQCould one public B2B signal become a qualified sales conversation?
Bring one product and one target-business definition. We will map the source, business contact route, nurture sequence and sales hand-off.
Free 20-minute fit call. We will clarify the right next step early.